Project “Mała Scena na Centralnym” (‘A Small Scene at the Central Station’) has been accepted by Facebook Studio (http://www.facebook-studio.com) – a platform that presents and promotes ideas made possible with Facebook tools.

K2 Internet came first among interactive agencies and second among advertising agencies in this year’s Grand Check survey conducted by Press magazine and TNS OBOP. The results of the survey, which measures customers’ satisfaction, show K2 as the most valued interactive agency, „Dreams Agency”, and the most recognisable interactive agency on the market.

Commissioned by the Viacom International Media Networks group in Poland, the multimedia application for MTV Live HD “Experience the Music” has won recognition of yet another international award show. The project became Bronze Winner in Digital (Media Promotion) category during the 26th annual London International Awards (LIA). LIA are one of the longest established creative shows in the world. This year saw 14 thousand entries from 79 countries.

K2 Internet won an award in the “Digital: Media Owners & Entertainment” category of the Pitch Blades Awards 2011. The winning project – “MTV Live HD Experience the Music” – was commissioned by MTV Networks Polska.

K2 Internet has been commissioned by the Viacom International Media Networks group in Poland to prepare an out-of-home campaign along with on-line activities to promote the very first Polish edition of the cult MTV series “Pimp My Ride” – “Pimp My Ride by Coca-Cola Zero”. The activities are said to continue until November 20.

Created by K2 project to promote MTVNHD channel has reached the finals of the prestigious Crest Awards in the Interactive category. K2 is the only Polish agency to reach the finals.

Commissioned by the Ministry of Foreign Affairs, K2 created a website promoting Poland and its culture in the world. The website (www.doyouknowpolska.com) inventively presents Poland as a modern and interesting country worth visiting.

K2 has created a global image campaign for the international music channel MTVNHD, based on a video minisite: http://experience.mtvnhd.com/ with the use of the 3D tracking mechanism.

Is it possible to create really great ideas in the Polish Internet? Especially now in the time of crisis?

K2 Group announces an increase in consolidated revenue of 40% for the first nine months of the year 2010, compared to the same period in 2009, reporting nearly PLN 40 million. Net profit exceeded PLN 2 million (PLN 2,386 thousand compared with a loss of PLN 1,409 thousand as of September 30, 2009). The EBITDA exceeded PLN 3 million (PLN 3,356 thousand compared to minus PLN 694 thousand as of September 30, 2009).

At the beginning of October, K2 and Brainshop U-boot initiated a new unit called Bridge. It is a first-contact team comprising of the most experienced specialists from both companies, whose job is to carry out an accurate and the most comprehensive analysis of the problem Client might experience in marketing communication as well as to prepare an effective reaction plan in line with the newest marketing practices. The unit also supervises integrated communication teams (both off- and on-line).

PZU Group, designated as a patron of the National Museum in Kraków and a sponsor of the Nowe Sukiennice project, invited K2 Internet and Leo Burnett agencies to take part in creating a multimedia project to promote the modernised Gallery of 19th Century Polish Art. A mobile application “Nowy wymiar Sukiennic” plays an important part of the project as it shows a 3D model of the Sukiennice building in the augmented reality technology and provides eight 2D video films depicting the most interesting painting masterpieces which are presented at the exhibition. The application has been designed for iPhone 3GS.

A new stage of the PZU marketing campaign has begun with a slogan: “Watch out for dummy insurance offers!". Its communication activities focus on a non-standard use of the YouTube service: www.youtube.com/atrapy. The concept for the campaign comes from K2 Internet, while promotion has been planned by ACR interactive media house.

K2 Group announces an increase in consolidated revenue of more than 40% for the six-month period ended June 30, 2010, compared to the same period in 2010, reporting PLN 25,500 thousand. Net profit totalled PLN 590 thousand (compared with a loss of PLN 1 million in the first half of 2009). The EBITDA stood at PLN 1,243 thousand (compared to minus PLN 477 thousand for the first 6 months of 2009). It should be noted that it has been almost a solely organic increase. The company expects a substantial impact on next year’s financial results thanks to the last year’s investment in Brainshop U-Boot advertising agency.

Today companies treat their Facebook websites, in general, as yet another marketing channel. They pursue communication there in accordance with their own rules and policies developed over the years. Are they right?

PZU Group has recently been running a project called „Życie na 100%”. The project, whose title translates to “living life to the full”, serves as a communication platform for all areas connected with investment and saving. K2 created an important element of the project in a form of a website www.zyciena100procent.pl which helps PZU customers, both potential and returning, find information on long-term forms of investment and saving. The content is provided by Lighthouse Consultants agency and PZU experts.

K2 Internet S.A. has been selected for a received a prestigious Ruban d'Honneur in round two of the European Business Awards. K2 Internet S.A. will now compete as a finalist within the The Infosys Business of the Year Award (<60 mln EUR) and hopefully win the ultimate prize of a European Business Award.

The European Business Awards, sponsored by HSBC, recognised the success of those companies selected as Country Representatives at a prestigious event held in Poland. A host of leading figures from commerce, media and the political sphere gathered to celebrate K2 Internet S.A. selection to represent Poland in the European Business Awards 2010.

K2 Group announces an increase in consolidated revenue of more than 50% for the three-month period ended March 31, 2010, compared to the same period in 2009, reporting PLN 12,608 thousand. The EBITDA stood at PLN 541 thousand (compared to minus PLN 228 thousand for the first 3 months of 2009) and net profit totalled PLN 175 thousand (compared with a loss of PLN 499 thousand in the first quarter of 2009).

The European Business Awards sponsored by HSBC has announced today that K2 Internet S.A. is to represent Poland in the prestigious 2010 Awards programme. K2 Internet S.A. beat off stiff competition to be selected as one of 25 Country Representatives and will now compete for a coveted Ruban d’Honneur in the next round of the competition. Final category Award winners will be unveiled in Paris on 16th November.

A team of K2 representatives - Natalia Borkowska (Senior Graphics Designer) and Łukasz Szczybelski (Senior Creative & Copywriter) - became winners in the Polish edition of Young Lions Competition in the Cyber category. In June the winning team will represent Poland during the Cannes Lions International Advertising Festival.

Adopting a user-cantered design methodology, K2 have designed and taken part in an implementation process of a new transaction processing system Pekao24 for Bank Pekao SA.. The design phase was based on a survey conducted among Pekao customers and the analysis of other transaction processing systems in order to assess customers needs as well as advantages and disadvantages of various solutions.

Company listed on the stock exchange acquired, for several hundred thousand zlotys, half of the shares in Brainshop U-boot. The new entity in the group will have a huge impact on the results of K2 Internet.

By investing in Brainshop U-boot, K2 gains the competences and experience to execute the projects which utterly go beyond the traditional Internet communication. The common goal is to build a new model of marketing services with the use of all communications channels available on the market, both off- an on-line.

The Avon website www.worldofavon.com is one of the main elements of the “Reach for the Stars” campaign. It is an Internet game with a competition, which offers a chance to commune in a light and feminine way with Avon’s products and philosophy of beauty care and to reach for the stars. The website was prepared in several versions for 13 international markets (apart from Poland, among others, for Russia, Bulgaria, Estonia and Kazakhstan).

In cooperation with the Ministry of Culture and National Heritage, K2 has realised an educational and cultural website for the youngest Internet users, www.kula.gov.pl. The project is devoted to the children aged 5 through 9 years. Its aim is to get the kids familiar with the cultural achievements and history of Poland. The site is extensively promoted in the press, radio and TV.

The K2 User Experience Team specialises in designing functionality and information architecture for the websites according to the user-centred design methodology. It also provides the research services, such as usability tests and eye-tracking.

K2 WOMM (www.k2.pl/womm) is a department within K2 Internet S.A. agency dedicated to deal with planning and executing the word-of-mouth marketing campaigns (an not only on the Internet).

The PZU Group has chosen K2 and ACR agencies to service their web activities. The contract covers works to be delivered for all the PZU Group’s companies, i.e. PZU, PZU Życie, PTE PZU, TFI PZU.

In the latest achievement for LECH brand (owned by Kompania Piwowarska SA) K2 Internet has used one of the most innovative forms of communication with the consumer – the so-called augmented reality (AR). The tool supports communication of the LECH’s summer consumer promotion entitled “Find New Caledonia!”, in which one can win a trip for 4 to this kitesurfing paradise. This is a first commercial implementation of the AR for an FMCG brand on such a scale in Poland.

K2 Group has recorded the best financial results in its history and continued the 8-year period, within which each year both the revenue and profits have increased. The revenue from sales of K2 Group exceeded in 2008 the amount of PLN 40 mln, which was nearly a 60-percent increase. The pace of growth of the net income was slightly faster: the final end-year amount reached PLN 2.7 mln.

New www.mobilnybank.pl website by K2 Agency features a VIP Mobile application which provides the customers of Raiffeisen Bank Polska with access to their bank account by means of a mobile device.

The Creative incubator, K2 Top of Mind, has an interest in growing the portfolio of services to be provided by the agency and in supporting the most innovative undertakings accomplished by K2.

K2 has been presented again with Kreatura awards – this year we received 2 statues for the projects realised for Volvo and Play brands. The first award in the “Internet/Multimedia” category was won for the website www.projektxc60.k2.pl, in the “Automotive” subcategory. The second statue – within subcategory “Services” – honoured the image promotion campaign for Play brand www.zajacmroku.pl.

The playmobile.pl portal has been the first such a big achievement of the K2 Service Team for Play this year. It results from a tender competition won in January 2009 for providing PLAY with comprehensive interactive services. The continued cooperation comprises developing a new portal for the mobile operator together with its maintenance, as well as preparing creations for its Internet campaigns.

MDPL Sp. z o.o., owned in 50% by K2 Web Systems Sp. z o.o., which is a subsidiary of K2 Internet SA, has signed an agreement with the Polish Agency for Enterprise Development (PARP) on subsidising the Audioteka.pl project with the funds originating from the national budget and the European Union devoted to supporting entrepreneurship and human resources development in the field of the electronic economy growth.

In March, system3.pl, a brand new player on the Polish market of affiliation programmes, is entering the game. It is the first Polish comprehensive technology allowing the management of all aspects of an affiliation programme, starting with approval of affiliates, through management of creations, and ending with payments’ settling.

For K2 Internet S.A., a company quoted on the stock exchange and operating in the field of e-marketing, the 4th quarter of 2008 brought the best financial performance ever. Its consolidated sales reached 14,788,000 PLN, which was a growth by 72% compared to the same period of 2007. The profit from sales increased to 3,250,000 PLN (against 702,000 in Q4 2007), and the net profit – to 2,534,000 (against 490,000 in Q4 2007).

Within the strategic partnership between K2 and Noble Concierge the image website www.nobleconcierge.pl was created. It is aimed at presenting opportunities which relate to using the VIP service called Concierge. The website is one of the main elements reinforcing the brand image being built on the Polish market as well as creating the need for this type of services.

In January 2009, Coca-Cola Poland Services launched a new consumer loyalty programme. It is supported by the website Zapunktowani.pl featuring both a loyalty scheme and a lottery.

Within the cooperation with Volvo brand, K2 has conducted a three-stage promotional campaign dedicated to the latest Volvo model XC60 premiering officially on the Polish market. These promotion activities translated into a sales success of the new car. During the first 5 weeks of the campaign, as much as 40 percent of the budgeted annual sales of XC60 was achieved.
“We are happy that this well-thought-out and well conducted campaign to a large extent has contributed to the increase in the Volvo XC60 sales. The goal has been achieved”, comments Mariusz Nycz, Communication Manager from Volvo Auto Polska.

The new website www.noblebank.pl was built in cooperation with the Noble Bank advisors and based on their experience resulting from several years’ cooperation with the bank customers. The structure of information was divided into three categories profiled with regard to the needs of three different customer groups.

Dieting, fashion, cooking recipes, cosmetics … seems like nothing new. However, the new women’s portal www.repka.pl being a web equivalent of a high-class women’s magazine is a breakthrough on the on-line media market. In the Republic of Women, women write, advise, comment, support, opinion and recommend being creators and co-editors of the portal’s content. Regardless of who they are and what they do, they are all equal. It is a portal where they feel at home.

On 9 December 2008, the awards in the 4th edition of Webstar Festival were announced and handed over at the official gala. This year, our projects obtained as many as 5 main awards and 4 honourable mentions.

One of the most important awards, Grand Webstar Creative, was won by the project accomplished for Play brand – www.zajacmroku.pl, while the mailing campaign related to this project was presented with Webstar Creative award in the category E-mail marketing.

www.k2.pl webpage was awarded with Academy Webstar in the category Corporate Webpage.

The main goal of the project was to adjust the website’s appearance to the brand’s character, shorten the time needed to find necessary information and facilitate the viewing of the product catalogue. In order to respond to this challenge, 21 people – employees of Sanitec Koło, K2 Internet agency and Komitywa.com – for 11 months put in order nearly 5 thousand products of the four brands, conducted 4 testing sessions with users, prepared 100 functionality models, around fifteen graphic designs and over 200 pages of text.

audioteka.pl website deals exclusively with online distribution of audiobooks in a directly downloadable format ready to be played on the computer, MP3 players, mobile phones, home stereos or car CD players (from a CD or flash memory). The author of the project is MDPL Sp. z o.o., established by K2 Internet S.A. and Maxioma Sp. z o.o. companies.

Within the cooperation with the Play brand, K2 Internet S.A. agency prepared a re-launch of www.playmobile.pl portal, which features the offer for both individuals and corporate clients.

“We are pleased with the project outcome; we believe it will help us to meet even better the expectations of our Customers”, said Stefan Nowak, Portals Director from Play.

www.open.pl website crafted by K2 reflects the market position of the Open Finance company. The site generally aims to build and support the leader’s image of the company on the market of financial advisory services – the most experienced company in Poland and expert on the personal finance.

A few months after the launch of a new Peugeot.pl website, within the cooperation with the Peugeot brand, K2 refreshed the visual side of the Customer’s dealership sites. Hence, the image consistency of the brand in the internet communications has been maintained.

K2 prepared for TELE2 www.noco2.pl service, promoting environment friendly actions followed by home and corporate savings. The goal of the service is persuading Poles that ecology is essential and inseparable element of modern lifestyle. Also it will try to present useful ecology suggestions.

ACR Media House joined Google Qualified Company certificate holders.

“More than good products” was the opening motto of rzeczyrozne.pl net store, which sells products created by autistic people. The store offers unique handcrafts made of ceramics, glass, wood, felt and paper. Media planning was executed by ACR S.A. Interactive Media House.

Interactive solutions have been used during the creation of the service. The website is enriched with RSS, multimedia library allowing download and watching various files (photos, videos, sounds), and a virtual press office containing news about KP, its brands and an archive since 2004. Press offices of brands belonging to Kompania Piwowarska, are on the site as well.

Special www.clmf.pl service has been created, dedicated to Coke Live Music Festival (CLMF), one of the largest and most prestigious music events of this summer in Poland, sponsored by Coca-Cola Poland Services. The author of the service is K2 Internet.

K2 hosting services client list was mounted by travelplanet.pl – the largest net travel agency in Poland.

ACR S.A. Interactive Media House has prepared another Internet campaign for Commercial Union. The campaign is aimed at youth, who are about to start their careers. The main goal of the project is to persuade Internet users to join the OFE (open pension fund) on-line.

On June 10, 2008 Interactive Advertising Bureau Polska (IAB) has decided on admission of the ACR advertising agency as an extraordinary member.

On June 10, 2008 Interactive Advertising Bureau Polska (IAB) has decided on admission of the ACR advertising agency as an extraordinary member.

K2 Internet S.A., a provider of the innovative marketing , sales and customer service solutions, will have its IPO at the WSE, 24 April 2008. The company will be the very first of that sort to be quoted at the main floor.

April 4, 2008 was the last day of the book-building process under the public offering of the shares of K2 Internet S.A. – a leading Polish marketing and technology company. The issue price of the shares was set at PLN 25 per share.

The price of the Shares Offered will not exceed PLN 35 per share. The final price of the Shares Offered will be determined after completion of the book-building process and it will be published. The price range for the book-building orders is PLN 25 – PLN 35 per share.

Due to the IPO of the shares of K2 Internet S.A., on March 27, 2008, Penetrator Brokerage House published an analytical report on the Company’s performance. The company was evaluated at PLN 73.7 million based on DCF method and at PLN 73.3 million based on the comparative method. The average of the evaluations is PLN 73.48 million, which translates into PLN 36.56 per one share.
Download the Analytical Report..

K2 Internet S.A. – the leading Polish marketing-technology group released the new issue Prospectus on 25 March 2008. K2 Internet S.A. is the only company on the Polish market, providing technology, advertising and creative solutions on such a scale. Please familiarize yourself with the new issue Prospectus.

As part of the co-operation with the Play brand, K2 Internet S.A. prepared an experience site presenting multimedia phones of Play and Playnet (PLAY mobile portal) .

To celebrate the first birthday of PLAY and the first anniversary of co-operation with the brand, K2 Internet S.A. created a special Internet site and a promotional campaign published both on the operator's website and on the most popular portals on the market.

A popular moBlog.pl website becomes the main competitor of the biggest social networking websites in Poland. Website owners Nokia Poland, decided after it had been around for two years to refresh the website and focus on the social aspect of MMS blogging.

To celebrate one million clients K2 Internet S.A. created for the brand PLAY and its users a special website which is a part of an image-building campaign named “There're a million of us at Play”.

Wealth Solutions, a company dealing with investment products creation, sale and consulting has begun co-operation with ACR advertising agency.

ACR S.A. advertising agency, belonging to K2 Internet S.A. Group, has launched a zanoxPRM partnership program for Tele2, a leading telecommunication operator.

Komitywa.com goes into business as an independent structure within the framework of K2 Internet S.A. – a marketing and technology company. The company will specialize in usability research and engineering, and its head and shareholder will be Eryk Orłowski.

On January 31, 2008, the Polish Financial Supervision Authority approved the Prospectus of K2 Internet S.A. a leading Polish marketing and technology company. PENETRATOR S.A. Brokerage House is the Listing Agent in the public offering of K2 Intenet S.A. shares.

Nokia Poland carried out the first advertising campaign in Poland using Google mobile search engine. Sponsored links promoting Nokia CK-15W wireless car kit appear in mobile phone search engine and refer to a mobile website. The campaign was prepared by K2 in cooperation with ACR.

K2 Internet S.A. won the only Złoty Orzeł award granted this year in the Interactive category for the creation of http://www.cokenightlife.pl, website presenting the new aluminium Coca-Cola bottle. The official ceremony with awards presentation took place on December 7.

K2 Internet S.A. is the first interactive agency in Poland that has opened a fully-functioning video production department within its structures. By introducing a video production service into its portfolio, K2 enhances its gained leader position among companies providing e-marketing services in Poland.

For the seventh time Puls Biznesu has published a ranking of the fastest developing enterprises in its special supplement. K2 Internet was ranked 58th in the Mazovia region.

K2 Internet S.A. was awarded a Kreatura in Web Design for the website www.cokenightlife.pl created for Coca-Cola Poland Services. The award presentation took place on April 11 during the ceremony at Fabryka Trzciny in Wasaw.

K2 Internet S.A. has been granted the status of VMWare Enterprise Partner which confirms the company’s competence and infrastructure necessary to offer hosting services based on virtualization.

On April 15, 2008, the H Series new issue shares of the company K2 Internet S.A. were allocated. The company found buyers for all shares of the new issue, generating the capital required for meeting goals described in the Prospectus.

3,000 matches, in which 14,000 goals were scored, have already been played in Coca-Cola League which is a virtual FIFA’08 football league. This electronic sports tournament has been organized for Coca-Cola Poland Services in co-operation with Electronic Sports League, Poznań Game Arena and K2 Internet S.A. and it enjoys tremendous popularity.

On 22 February 2007 K2 Internet received Impactor award for the most admired Interactive Agency of the Year. The contest jury gave the following grounds for the decision: „For introducing new standards of Internet communication in Poland, for dynamic development in new business field and for gaining clients’ confidence”.

On May 30, 2007, K2 Internet S.A. submitted a Prospectus to the Polish Financial Supervision Authority. The Company has a chance of becoming the first innovative marketing and technology company listed on the WSE. It is the only company on the Polish market combining technology and creation on such a large scale.

K2 Internet expands the scope of its provided services to include Intellisync Mobile Suite mobile solutions by Nokia. The offer includes the sale of software, implementations and support for the users. The product is aimed at companies which need top-shelf solutions like the already available solutions, Microsoft and RedDot.

Due to its dynamic development and as part of preparation for listing on a stock exchange planned for Q2 2007, K2 Internet S.A. strengthens the management board and tidies up its organizational and capital structure.

As part of the organization development, K2 Internet S.A. recruited new heads of creation, technology as well as research and development departments.

ACR belonging to K2 Internet S.A. Group is the first Advertising Agency in Poland which offers its services in the so-called “Performance Marketing”, i.e. advertising activities in the Internet which aim at a specific and measurable response of the audience, e.g. filling in a website form or purchasing a product online.

K2 Internet S.A. was a technological partner in the IT Academic Day conference held on 14 November 2007 at the Faculty of Electrical, Electronic, Computer and Control Engineering, in hall E1. The conference was organized by Grupa.NET.

The K2 self-promoting website won an honourable distinction at the 2007 Golden Arrow Design competition.

Work on the new portal started in June 2007. The main task that K2 faced was creating a simple to use, transparent and interesting Play portal adapted to the users' every need. Thus a new play portal was created as an updated version of http://www.playmobile.pl/.

K2 Internet in partnership with the Gazeta.pl portal, prepared a campaign “Who advertises Gazeta.pl? Portal from scratch.” This time K2 created not only the Internet campaign, but also the slogan “Portal from scratch” and the idea for the outdoor campaign as well as handling the production of advertising skits, which is the first such action of the agency since it was established.