The creative work has been compiled according to the following brief: to create a web banner supporting an online campaign launched by VIVA! - International Voice for Animals. The campaign - "Factory Farms Stink" - is based on the contrast between ecological breeding and industrial animal production which is further strengthened with a slogan "Suffering is distasteful!".

The Polish edition of Young Lions Competition has been organised for the 8th time by the Polish Advertising Creators Club (Klub Twórców Reklamy) as a part of the Polish Advertising Festival. The competition is open to young creative people who strive to win in categories of Cyber, Film, and Print. The winners are then invited to Cannes to compete on the international level in the same categories. This year’s edition has seen a record number of 140 participants, almost twice as many as last year! The work was assessed by the Polish Advertising Creators Club jury and results were announced during a Gala Awards Ceremony in Dramatyczny Theatre in Warsaw on April 27, 2010.