News

25.02.2015

Television and Multiscreen in K2 Media

K2 Media is developing its video offer by creating the most complex service on the market connecting creative, production, technology and media competences.

K2 Media agency created the Multiscreen department which takes care of designing, implementing and leading video campaigns on all communication channels, starting from traditional TV, to VOD platforms, to YouTube, to mobile carriers.
Thanks to K2 Group’s powerhouse, K2 Media currently has the biggest resources on the market to create integrated campaigns using video: the understanding of traditional TV; the ability to create video plans (TV) including various screens; private production studio; video creation optimization depending on the screen used; and the understanding of media synergy based on connecting and optimizing TV and SEM campaigns, as well as real time social TV – all of which are elements determining the uniqueness of K2’s current offer.
The key people comprising the Multiscreen department at K2 are specialists who’ve been working for years for the biggest marketers in the industry: Piotr Ślusarski (Head of TV Planning and Buying), Maciej Godlewski (Client Service Director), and Joanna Szwilling (Strategy Consultant/Video Management). In terms of production area, K2 Media will be using the resources of K2 Motion production studio which in 7 years of its activity has produced hundreds of movie projects for the Internet and Television.
K2 Media team is responsible for media projects at K2 Group and currently encompasses over 40 specialists. The company realizes media, marketing, and performance projects. Among its regular customers there are: L’Oreal, Carrefour, Medicover Group, PZU Group, LG, Meritum Bank, Nutricia, Orlen, PKO BP, Play, Polpharma, Provident, Sanofi-Aventis.