AGENCJA K2 DEFENDED THE SERVICING OF METAFEN BRAND
Within the won tender Agencja K2 continues the campaign for Metafen drug from Polpharma's portfolio. The tender related to the planning of strategic and creative activities for 2015. The communication under the banner of "Metafen - It's worth fighting the pain differently" will be continued which is composed of TV spots in 30’ and 15’ formats and a sponsor's spot.
The first flight of the TV campaign commenced on 23 March. The spot may be seen at YT:.https://www.youtube.com/watch?v=LYTzUcVPk-A.
The cooperation between K2 and Polpharma has lasted for several years without any breaks. It will be already the third realisation by K2 for Metafen brand. In 2013 an innovative video campaign was realised, within the platform of "It is possible differently" which gathered positive feedback from the advertising sector and was distinguished with several KTR awards including the gold.