AGENCJA K2 WON THE TENDER FOR STRATEGIC SERVICING OF PZU GROUP'S ADVERTISING ACTIVITIES
Agencja K2 won the tender for strategic servicing of PZU's advertising activities In particular, it will be responsible for the development of the strategy and realisation of activities supporting sales in on-line channels, including the campaign, application projects, Internet portals, special projects. The agreement relates to the permanent cooperation. It was signed for the next 3 years.
Agencja K2 has worked for PZU since 2009. During that time numerous product campaigns were realised and interactive activities supporting the process of communication of the insurer's rebranding.
Agencja Good, operating as a part of K2 Group, services PZU within BTL.
And K2 Media team performs media activities for this client.