News

02.07.2012

K2 established cooperation with a French agency - Buzzman.

K2 agency has established cooperation with a French agency - Buzzman. The result of it is the realization of two projects for the clients of this Parisian company.

Buzzman (http://www.buzzman.fr/?lang=en) is a leading French agency with the focus on activities in social media. In 2011 it was distinguished by prestigious title of „Best Small Agency of the Year“, as awarded by Advertising Age. The agency’s team has won many international awards, including three bronze Cannes Lions statuettes in the Cyber and Media category. The firm’s portfolio covers realizations for such clients as: Durex, BIC, Tipp-ex, Bing web search engine, Radio Virgin or Microsoft.

The Polish-French cooperation resulted in preparation of projects for the Buzzman’s clients – Tefal and Le 16ème Ciel brands. Both creations were based on a 3D face mapping – a technology thanks to which users can add their own likeness to a short spot. The application of Flash 11 allowed for creating complex facial models and for their more effective animation. The latest technologies used in the realizations made the projects very realistic, and the movies themselves – dynamic.

The realization prepared for Tefal – FreemoveExperience, allows for embedding the user’s face in the body of a person making a bungee jump. Without moving away from the computer, an Internet user may decide whether he or she would like to experience extreme emotions of jumping from a great height. The project is based on a Custom Tab, one of the latest advertising formats offered by YouTube. It is available at http://www.youtube.com/user/FreemoveExperience in English and French.

The French-Polish cooperation resulted also in the preparation of the Facebook application. The agencies realized „Excuse generator“ for Le 16ème Ciel brand. The user of the application can create a short movie in which he or she can apologize for not keeping their promise. There are three options we can choose from to explain our boss why we are late again: abduction by aliens, assistance in a delivery of a baby by a strange woman and rescuing an old woman from a house on fire. Thanks to the application of 3D mapping mechanism, the hero of the movie acquires the user’s face. The application is for the French speaking audience. The realization is available at: https://apps.facebook.com/excuse-generator/.

K2 and the Buzzman have been cooperating since 2011, which is a direct offshoot of the international success of the MTVNHD „Experience the Music” project, realized by K2 in 2011 for MTVnHD channel (currently MTV Live HD).