K2 Media for ATLAS
A media agency belonging to K2 Group has acquired a new client. K2 Media will facilitate on-line activities of the ATLAS brand, a manufacturer of construction chemicals.
The companies have signed an indefinite contract, under the terms of which K2 Media will conduct performance marketing activities, such as affiliate campaigns and SEM/SEO. The agency’s responsibilities will also cover preparing advertising creations, as well as co-operation in planning and purchasing of on-line media.
ATLAS is the largest Polish manufacturer of construction chemicals, whose wide range of high-quality products has gained recognition among different client groups, from architects, to investors, to contracting firms. Additionally, the firm is conducting a range of innovative activities under the name of “ATLAS wspiera fachowców” (ATLAS supports professionals), which include publishing a magazine for professionals called “ATLAS fachowca” and creating and running a web portal for construction specialists AtlasFachowca.pl.
However, the manufacturer of construction chemicals is not the only client acquired by K2 Media recently. The agency has also entered into business with a manufacturer of wooden windows and doors Stolbud Włoszczowa S.A. and a producer of power engineering equipment ZPUE S.A.