K2 presents places full of PGE energy
K2 agency, together with Zenith Optimedia media house, is leading on-line creative marketing activities for PGE Polska Grupa Energetyczna.
The campaign, led under the slogan: ‘Robimy prąd, góry, jeziora i lasy’ (We’re making electricity, mountains, lakes and forests) is to raise brand awareness of PGE and its recultivating, pro ecological actions, which have been conducted for years.
The website http://www.robimyprad.pl/ designed by K2 with its interactive video allows the user to experience the energy of the places created by PGE. The video was shot on Kamieńsk Mountain, at Wawrzkowizna Lake and areas afforested by PGE. They are breathtaking, wild places, which are ideal for those who prefer to spend their time actively and want to unleash their natural power.
The communication is supplemented with a 20-second on-line teaser and display ads, created by the K2 team as well. Samples of teasing activities can be viewed at: http://youtu.be/hgXcioXqnOI
PZL agency is responsible for ATL activities.