News

11.02.2008

K2 Internet launches a video production department.

K2 Internet S.A. is the first interactive agency in Poland that has opened a fully-functioning video production department within its structures. By introducing a video production service into its portfolio, K2 enhances its gained leader position among companies providing e-marketing services in Poland.

K2 Internet S.A. is the first interactive agency in Poland that has opened a fully-functioning video production department within its structures. By introducing a video production service into its portfolio, K2 enhances its gained leader position among companies providing e-marketing services in Poland.

The department consists of Marek Cichy, a director, scriptwriter and producer and Michał Gutowski, a cameraman, editor and motion-designer. They have been engaged in making films for 4 years now, both commercially and as a hobby. They graduated the Film School in Warsaw at WFDiF (Documentary and Feature Film Studio). They are famous for numerous awarded short films productions and executions of independent cinema projects.

The scope of department services includes productions related to: video ads on the Internet, viral ads, video sequences on the website and in multimedia presentations. The department is also responsible for creating and executing film productions for the needs of e-marketing.

- “The opening of the video department in K2 and employing people with experience in film production, shows how seriously we believe that the development of video in e-marketing is one of the main trends in the coming years. We can have doubts about many forecasted trends in the Internet but there is no doubt that video production, and thus e-marketing, will soon spread over the whole Internet." - says Łukasz Lewandowski, K2 Internet S.A. Research and Development Director.

- “The dynamic development of the broadband Internet in Poland causes that technical limits are removed with a speed of lightning and more and more internet users have the possibility of watching video-based websites and ads on the Internet. We believe that interactive agencies will have more and more to say in film creation business, since more and more often not the television but the Internet is the video ads medium and interactive agencies are internet experts.” – adds Łukasz Lewandowski.