News

26.03.2008

K2 Internet S.A. releases new issue Prospectus.

K2 Internet S.A. – the leading Polish marketing-technology group released the new issue Prospectus on 25 March 2008. K2 Internet S.A. is the only company on the Polish market, providing technology, advertising and creative solutions on such a scale. Please familiarize yourself with the new issue Prospectus.

The public offer contains 330 000 new issue shares which, after being registered, will constitute 16,3% of 2030 shares forming the initial capital. The maximum price for the subscription at book-building was set at PLN 40. K2 Internet S.A. is one of the leading Polish technology-marketing companies, providing innovative solutions for marketing, sales and customer service, as well as on-line advertising. K2 Internet is the only company on the polish market to effectively combine technology, Internet and marketing. In 10 years of activity in the e-marketing sector, the company has reached the top position in the business in Poland, being responsible for the on-line presence of the leading Polish and international brands like: Ikea, Coca-Cola, Nokia, Volvo, Koło, Agora and Play. K2 Internet is the laureate of may prestigious awards, gained through the years of the execution of interactive projects for its Customers, e.g. Złote Orły, Golden Drum Awards, Cresta Awards. The distinctions are the effect of the company strategy, based on creating long term relations between brands and their clients. In 2003 K2 Internet S.A. has been claimed the most creative interactive agency in Poland in the Media i Marketing Polska rating, in 2006 – the most admired interactive agency in Poland by the Impactor.

-“The goal of the company is to keep the leading position in the dynamically developing e-marketing market in Poland. We are willing to strengthen our position, to develop in the fields we are present in – sales and on-line services, on-line advertising, mobile marketing – and first of all, to come up with new services. I strongly believe, that our current strategy, despite the temporary recession, will result in profitable Company pricing and high share attractiveness for the investors” says Janusz Żebrowski, K2 Internet S.A. Management Board president.

The capital gained from the new shares issue will enable to a create firm and unique organization in Poland, for the execution of extensive and innovative interactive projects in marketing, sales and customer service. Detailed information concerning the offering is enclosed in the new issue Prospectus available on the Company web page: http://www.k2.pl/ and the offerers page: http://www.penetrator.com.pl/.
In 2006 the Company, as the only in business, was awarded the “Microsoft Gold Certified Partner” status, as a result of the competence evaluation and executed implementations. Cooperation with Microsoft, RedDot ( K2 Internet S.A. has the Advanced Partner status, one of the finest WWW content editoring provider) and other partners is the basis for the Company’s technology competence. Accomplished investments in its own data center, technology partners and qualified team allow to compete effectively with much larger IT companies in fields of Company’s interest. There are two competence spheres of K2 Internet S.A. activities:

- e-marketing – comprehensive marketing services in new media, including dedicated IT solutions, which based on Microsoft technology and self-owed infrastructure allow for the execution of business-critical projects in marketing, sales and on-line client service.

- New media – ACR S.A., K2 Internet S.A. affiliate, is an independent media house specialized in interactive media and performance marketing.

Polish market, with K2 Internet S.A., is currently at the dynamic growth phase. Such a condition, according to the company, will last for a few years at least, because the market is at the initial development phase – before the consolidation phase. For example: the growth of on-line advertising market, including interactive services, which is the field of K2 Internet interest, has reported over 40% growth in Poland last year (K2 estimations), and 55% in 2006. USA and Eastern European trends suggest the growing trend to maintain, and traditional media to be replaced with the new ones.