News

07.02.2008

Wealth Solutions is a yet another client of ACR Media House.

Wealth Solutions, a company dealing with investment products creation, sale and consulting has begun co-operation with ACR advertising agency.

The company specializes in structured deposits. This innovative financial product on the Polish market is offered mainly via the Internet by Wealth Solutions. Due to great product advancement, a two way approach has been applied to the Internet promotional communication.

‘Our main task is to persuade the Internet users to place a deposit declaration. It is a typical sales goal – hence the implementation of a zanox prm tool,’ says Radosław Butryn the Vice-President and Marketing Director of Wealth Solutions. ‘The co-operation with ACR, which is an innovative and creative advertising agency, was an obvious choice for me,’ he adds.

Launching partnership marketing is the first step to implementing the full Performance Marketing. In the coming months ACR and Wealth Solutions intend to launch other tools – such as a search engine campaign following the CPA model. ACR is also responsible for the organic optimization of the website www.wealth.pl.

The other goal of Wealth Solutions’ Internet promotional activities is market education, which will be carried out by way of information campaigns and e-PR.

‘The Internet-based sales growth shows the strategic approach to this communication channel. Using Performance Marketing tools such as zanox requires not only advancement of advertising agency, but also an educated client, such as Wealth Solutions is necessary as well,' says Jolanta Zaczek-Sakouhi, the Managing Director of ACR.