K2 Digital Products

We create successful digital products and services. We work at the intersection of design, strategy and technology, creating and optimizing digital products and services, as well as building e-commerce portals.

By collaborating with us, you can be sure that your budget will be spent cost effectively and properly divided among all design phases. From strategic workshops, through the design phase, to execution, product implementation, and marketing. We also help to improve existing digital products and services using advanced research and UX audits.
 
We use agile software development and other methodologies such as Design Sprint to provide solutions to the most complicated business issues. Together with us, you will be able to overcome all obstacles in the digital world.
 
Digital products development


Our unique digital products and services fulfill the business needs of our clients. We design cutting-edge mobile apps and websites focusing on their business goals and high performance. We take care of entire projects, from product concept development and strategy to deployment and maintenance.

  Product design. Strategy. User Experience. Technology. Innovations.   Product design. Strategy. User Experience. Technology. Innovations.

What do we do?

Research
  • qualitative user research
  • Google Analytics and Hotjar user data analysis
  • competition studies
  • benchmarking
Ideation
  • product concept development
  • product assumptions and vision defining
  • concept testing

 

UX & UI design
  • cognitive walkthrough
  • user experience design
  • prototyping
  • friendly and intuitive interfaces

Learn more about UX / UI design

Web development (digital software)
  • web applications
  • website services based on CMS (Drupal, Wordpress)
  • custom solutions (PHP, Python and .NET)

 

Mobile development
  • native Android and iOS applications
  • PWA solutions
  • cross-platform applications (React, Xamarin, Fluter)

 

Data science & machine learning
  • data collection and aggregation
  • reporting
  • analysis

 

 

 

Branding
  • visual identity
  • BTL and ATL materials

 

Learn more about branding

E-Commerce Solutions

We provide full support in all aspects of e-commerce solutions functioning. We have creative, technical and performance marketing back-office, as well as our own hosting. We continuously analyze the performance of the solution to ensure optimal efficiency and highest conversion rates.

Advisory & research
  • technology consulting services
  • integration of e-commerce solutions with PIM, ERP, and marketing automation systems

 

 

UX & UI design
  • customer experience design
  • product catalog inventory
  • building a category tree
  • optimizing e-commerce for mobile users
  • interfaces consistent with the brand branding

Learn more about UX i UI

Magento development
 
  • support for a large number of concurrent users
  • handling an extensive product database
  • high-performance e-commerce solutions

 

Performance and campaigns
  • full website services’ analytics
  • heatmaps and session recording (HotJar, Crazy Egg)
  • Google Ads (search, display, YouTube, Gmail)
  • Programmatic
  • mailings
  • A/B tests

Learn more about Performance and campaigns

Marketing automation
  • lead nurturing
  • extensive segmentation
  • personalized multi-channel communication (WWW, applications, e-mail, SMS)
  • marketing automation scenarios

Learn more about Marketing automation

Hosting
  • efficient hosting solutions
  • K2 Group's internal resources
  • external vendors’ hosting (Amazon, Google, Microsoft)
  • configuration optimization
  • scalability