The Witcher.

We created a global campaign promoting the worldwide-known game on 11 markets.

The Challenge.

CD PROJECT RED trusted us with the promotion of „Blood and Wine” — the expansion pack for „The Witcher 3: Wild Hunt” video game. Our creations appealed to the authors of „The Witcher” and they asked us to prepare materials for incoming campaign for „Gwent: The Witcher Card Game”. The project was demanding with implementation of several thousand advertising materials in 8 languages and their adaptation on 11 markets.

„The Witcher 3: Wild Hunt — Blood and Wine”.

Our job was to create about 2000 static and animated digital formats that would not only effectively promote the new expansion pack but prove consistent with the Witcher universe.

„Gwent: The Witcher Card Game”.

The „Gwent” campaign had several forms. At first, we created key arts to promote the game during E3 — the most important gaming event in the world.

The first flight of the campaign for the closed beta version was using the materials prepared for this event.

Six months later we supported CD PROJECT RED in creating promotional materials for „Gwent”. This time it was a global campaign for the open beta. The key art chosen by the client was produced in 6 versions.

The Results.

The creation made by our designers was appreciated by the authors of „The Witcher”, and in the result we were asked to produce several thousand static and animated advertising formats. Initially, it was supposed to be a one‑time project promoting a new game expansion. As a result, we have completed a global and multi-level digital premiere of two CD PROJECT RED games, with results fully meeting the client's expectations.

Client:
CD PROJEKT RED
Online:
www.thewitcher.com/en/witcher3
Sector:
Entertainment
Services:
Design