PZU Drive.

We have created business concept for the biggest Polish insurance company.
Man and truck in winter scenery

Challenge.

In 2012 we came up with an idea for a device that can connect virtually any car to the internet. Our earliest concept was that this device, connected to a cloud, could predict a case of a breakdown of a car, then contact the driver and send a repair vehicle perfectly adapted to remove the discovered failure. We presented this concept to the largest insurance company in Poland  —  PZU, they became interested, and PZU Drive was born.

How we did it.

At the beginning we took soldering irons in our hands and prototyped this device to test it in the cars of the PZU employees. 

Later we went through many iterations, many different concepts, and researches with customers, while working on the design of the device and the accompanying mobile app.

Project of PZU Drive device
Project of PZU Drive device

Results.

The project was nominated for Cannes Lions Innovation Awards in 2013. 

Once it goes from development to implementation phase, Drive may give PZU a unique value and become an element of protection against the policy of decreasing  prices. At the same time Drive may deliver real value to every driver.

Drawing
Client:
PZU
Sector:
Finance
Services:
Product Strategy & Ideation
UX & Visual Design
User Research
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