K2 and ACR to work for PZU.
The PZU Group has chosen K2 and ACR agencies to service their web activities. The contract covers works to be delivered for all the PZU Group’s companies, i.e. PZU, PZU Życie, PTE PZU, TFI PZU.
At the initial stage, the agencies were asked to present their proposals in two tender tasks: first one related to the internet presence strategy of the PZU brand and the second was linked with an online advertising campaign for the motor vehicle insurance. At the later stage of the tender procedure, the agencies presented detailed creative solutions as well as their proposals of terms and conditions of cooperation, dedicated teams and costs.
The PZU Group has been simultaneously conducting a tender for an agency to build and administer the new PZU.pl website.