London International Award for K2 and MTV Live HD.
Commissioned by the Viacom International Media Networks group in Poland, the multimedia application for MTV Live HD “Experience the Music” has won recognition of yet another international award show. The project became Bronze Winner in Digital (Media Promotion) category during the 26th annual London International Awards (LIA). LIA are one of the longest established creative shows in the world. This year saw 14 thousand entries from 79 countries.
The global character of the project – a brand website for a high definition MTV channel (now MTV Live HD, formerly known as MTVNHD) – has attributed to a number of awards. The main idea was based on launching a website http://experience.mtvnhd.com, which allowed its users to embed their picture in one of the five videos available. The website also offered social networking tools so that each video could be shared, for example with friends on Facebook.
The application has received numerous Polish and international awards, such as Blades Awards, w3 Awards, Davey Awards, and KTR. Facebook Studio awarded it an honorable mention, and FWA – a “Site of the Day” title.