K2 Agency develops the User Experience Department.

The K2 User Experience Team specialises in designing functionality and information architecture for the websites according to the user-centred design methodology. It also provides the research services, such as usability tests and eye-tracking.

In a unique way the K2 User Experience combines the psychological competencies with the technological knowledge and marketing experience. The employees of the department have the psychology or sociology education background and experience in conducting qualitative research. During their few-years’ professional career in K2 agency they had an opportunity to be involved in the projects for such clients as: Nokia, Pekao SA, Play, Commercial Union/Aviva, Open Finance, Noble Bank, Polish TV TVP, Raiffeisen Bank, Sanitec Koło or the Ministry of Culture and National Heritage.

"The growth of the User Experience department is a consequence of dissolving the company and deciding on the continuation and expansion of the competences related to this type of services provided by the agency, due to their inseparable connection with designing the www sites”, explains Tomasz Tomczyk, Vice-Chairman of the Board of K2 Internet S.A. The extension of the agency’s offer by the research services, such as usability tests, individual in-depth interviews and eye-tracking analyses when testing the websites and advertising creations, will allow for a standard use of these techniques in the execution of all the agency projects", adds Tomasz Tomczyk.

K2 has its own eye-tracker and offers eye-tracking analyses of the WWW sites and advertising materials – not only the internet adverts but also the effectiveness of the press ads and video spots.

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Usability is a measure of efficiency, effectiveness and user’s satisfaction, with which a given product can be used to achieve specific goals by particular users. Usability deals with the ergonomics of interactive devices and applications. In Poland this term is most often used for the ergonomics of the WWW sites and functional applications – hence it translates into intuitional navigation, easy search for information, as well as communications comprehensible for the user.

Accessibility (of WWW)

The term refers to creating such www documents that are accessible to the widest possible range of users, irrespective of e.g. the hardware or software they use, or the type of their disability (e.g. impaired vision). In the European Union, all the state organisation bodies are required (under eEurope 2002 Directive) to provide access to their services without discrimination of users.

User-Centred Design

User-Centred Design is a designing method based on identifying the needs and objectives of the user and adjusting the design/project to them in order to achieve an optimal effect. It consists in simplifying the use of interface/menu, facilitating the search for information and enabling the user to easily recreate the "path" they took while searching for that information.