K2 carries out digital activities promoting the Coca-Cola Cup 2013
K2 is in charge of creating a website - its graphic layer, architecture of information, software, configuration of the database and web development works. The Agency also operates the registration system and games for more than 4000 teams and is a technical support for technical organizer - Havas Sports&Entertainment.
This is already the 15th edition of the oldest and one of the biggest youth football tournaments. This year the tournament slogan is "Be active, join the game!" The activities started on 18th February, 2013 and will end with the final in June.
The game service system, Coca-Cola Cup.pl reaches more than 6,600 junior high schools in Poland. The entire registration path is located on the programme website where all information concerning the event is collected and where all the games will be serviced. The winners of this year's Coca-Cola Cup will go to a training camp to a legendary Italian football club - Juventus Turin. The best Polish junior high school teams will have an opportunity to improve their skills while trained by the "Old Lady's" coaches, visit the stadium, meet Juventus players and winners of the Coca-Cola Cup from other countries.
Also the fans may expect a lot of attractions. During the province finals and national final, the fans can visit the Active Life Zones where many sports activities and events will take place and where they can meet the tournament ambassadors, Robert Lewandowski and Anna Dereszowska, and experts who will advise about healthy life style.
K2 has been working for brands from the Coca-Cola Poland Services portfolio since 2003. During that time several dozen marketing projects were jointly completed.