K2 is the Agency of the Year according to IAB Polska.
During the MIXX Awards gala, K2 was awarded with the "Agency of the Year 2012" title. Apart from the award, K2 also received two other prizes. In the "brand website" category, the jury awarded a distinction to the K2.pl site, whereas the campaign "Play – Range of 3 networks" implemented together with the MediaCom Interaction media house and the Grey Group agency received the award in the "image campaign" category.
Three agencies competed for the "Agency of the Year 2012" title. Beside K2, the IAB Board nominated one of the last year's winners - Pride&Glory Interactive agency - and OS3 agency.
The MIXX Awards are granted annualy to authors of the best Internet campaigns. The professional jury consisting of advertising and marketing experts and representatives of advertisers evaluate all the parts of a campaign, starting from strategy and creation, through media selection and effectiveness of actions.
The award gala took place on November 7.