ACR Interactive Media House for Commercial Union.
ACR S.A. Interactive Media House has prepared another Internet campaign for Commercial Union. The campaign is aimed at youth, who are about to start their careers. The main goal of the project is to persuade Internet users to join the OFE (open pension fund) on-line.
Especially for this project the campaign, apart from the standard procedure in the main Polish portals, introduced instruments like: affiliate program, browsers advertising and CPA pricing model. Together with Mind Chili, ACR is responsible for the internet creation and campaign service optimization.
Sales development based on Internet, reveals the strategic approach to such a communication channel. The usage of Performance Marketing tools requires not only the engagement from an advertising agency, but an educated client as well. Commercial Union is definitely such a client. – states ACR managing director Jolanta Żaczek-Sakouhi.