K2 re-opens portal.

The portal has been the first such a big achievement of the K2 Service Team for Play this year. It results from a tender competition won in January 2009 for providing PLAY with comprehensive interactive services. The continued cooperation comprises developing a new portal for the mobile operator together with its maintenance, as well as preparing creations for its Internet campaigns.

Within the works on the portal, a completely new refined architecture was designed, which fully integrated the operator’s eShop with the portal. The main guideline which was followed when building the portal was to harmonise its informational aspect with the image-building side.

“The new opening of the portal are facts + emotions; not only did we want to give the customer a well crafted mobile operator’s portal to present the good reasons why it is worth choosing Play, but also to show that Play brand is cool and likable. And we succeeded”, said Stefan Nowak, Play Portals Director.

The informational part contains full and comprehensive information about the operator’s offer. In a simple and intuitive way the user may choose a plan or telephone suitable for them, they can also compare the selected offer with other offers, and of course purchase it.

While choosing the offer on the portal pages you are guided by a host, who at any moment may transfer an undecided user to another interactive part of the portal, where step by step he will guide them through the details of an offer by presenting its most interesting features. The host, in a funny and above all interactive way, helps to choose the plan or the phone, shows how easy one can transfer its mobile phone number to Play network and explains the benefits of having Play as the mobile operator.

“The video materials were created within a post-production process, over 80 shots taken with 4k Red One camera in a record time of 2 weeks, almost like a full-length movie. To process the videos we used Adobe After Effect and Eyeon Fusion software, while the 3D animations were created with Autodesk Softimage. The proper functioning and viewing of animations on the site is guaranteed by an excellent server infrastructure which consists of Flash Media Interactive Server 3.5”, comments Magdalena Zawada, Account Director from K2 Internet SA.

The cooperation between K2 Internet and Play has continued for more than 2 years now. Since the official launch of the operator on the Polish market, Play has entrusted K2 with preparation of two openings of the consumer portal, its corporate part, business portal Play dla Firm, a few minisites, tutorials for mobile phones, layout and graphic design of the e-shop and sales platform for multimedia content – Playnet. K2 Internet also services on a permanent basis the web portal of the Play brand.