12.09.2013 cheers the brave has launched a new image campaign under the slogan ‘Gratulujemy odważnym.’ (We congratulate the brave), which is to encourage Poles to use their professional potential actively. The communication, which will last till November 17th, encompasses television, the Internet and outdoor. K2 group is responsible for the strategy, creation, campaign realization and media purchase.

‘We congratulate the brave’ campaign is aimed at qualified and experienced candidates, highly valued on the Polish job market. Its basic goal is to make those workers understand that it’s worth to take risk and make changes in order to be professionally fulfilled.

Since September 16th, a 30-second spot will be shown on channels including TVP1, TVP2, TVN (as well as TVN24, TVN Turbo, TVN Style), Discovery, Travel Channel, FoxLife and Kino Polska.

On-line activities shall be carried out in business and lifestyle services, with the use of display and video formats. The advertising spot can also be seen as a pre-roll on YouTube and in selected VOD services.

Moreover, major Polish cities such as Warsaw, Poznań, Kraków, Grańsk, Łódź and Wrocław will see a large format mesh, promoting the brand.

K2 agency is responsible for the strategy, creation and realization. Planning and on-line media purchase is the works of K2 Media, while easy MEDIA planned the traditional media.