03.03.2009 to revolutionise the market of affiliation systems.

In March,, a brand new player on the Polish market of affiliation programmes, is entering the game. It is the first Polish comprehensive technology allowing the management of all aspects of an affiliation programme, starting with approval of affiliates, through management of creations, and ending with payments’ settling. is a joint initiative of companies belonging to the K2 Internet S.A. Group. The works on its development took one year. The programme is aimed at generating advertising actions specified by the advertising party (sales, filling out a form) and visits on the Client’s website via affiliates’ websites.

“Opening of a new company is related to the development of new competencies in the K2 Group. We can see the future for the affiliation programmes and we are offering a remedy for their crisis, plus the system’s additional functionalities will facilitate monitoring of the expenses”, declares Janusz Zebrowski, Chairman of the K2 Internet S.A. Management Board.

Setting up the company is also linked with a promotion of Magdalena Czachowska to the position of the Affiliate Marketing Director. Since the very beginning Magda has been coordinating the project. In she is responsible for acquiring new Clients, coordinating the services for the current accounts, and growing the company. Previously, she worked for three years in ACR S.A. media house as the Affiliate Marketing Manager, where she was responsible for the first rollouts of an affiliation system in Poland for the German company AG. Her duties also included providing the comprehensive service for the affiliation programmes for the ACR Clients. Magda is a graduate of the Warsaw School of Economics and currently, she is doing her PhD at the Leon Koźmiński Academy.

“We have over three years’ experience in conducting the affiliation programmes, thus our technology was designed in the way to facilitate the management of advertising campaigns, and at the same time, increase the effectiveness of the conducted programmes. Moreover, we implemented an elaborate system of statistics which guarantee a full optimisation of the incurred costs”, says Magdalena Czachowska, Affiliate Marketing Director of company.
Currently, the testing campaigns for such Clients as Wealth Solutions Sp. z o.o., and Commercial Union OFE are underway.