By investing in Brainshop U-boot, K2 gains the competences and experience to execute the projects which utterly go beyond the traditional Internet communication. The common goal is to build a new model of marketing services with the use of all communications channels available on the market, both off- an on-line.

The Avon website www.worldofavon.com is one of the main elements of the “Reach for the Stars” campaign. It is an Internet game with a competition, which offers a chance to commune in a light and feminine way with Avon’s products and philosophy of beauty care and to reach for the stars. The website was prepared in several versions for 13 international markets (apart from Poland, among others, for Russia, Bulgaria, Estonia and Kazakhstan).

The K2 User Experience Team specialises in designing functionality and information architecture for the websites according to the user-centred design methodology. It also provides the research services, such as usability tests and eye-tracking.