The number of marketing technological solutions increases exponentially. Data-based marketing brings tangible results, which is proven by always growing Google and Facebook duo-pol. Their strength stems heavily from development of more and more data collecting and processing technologies.
We can see creation of ecosystems providing exceptional possibilities or, to be more precise, specifications and system descriptions that list exceptional possibilities. They are very often so amazing that they become hard to understand, and reliable assessment or comparison thereof is more and more of a challenge.
Dear CMO. Before you drown in the promises of these providers and spend really good money, please, read this guide and choose the marketing technology set, wisely.