Saturn.

The communication that actually sells.
Woj‑Tech (Wojciech Mann) & iReneusz

Challenge.

Saturn was looking for an interesting brand ambassador who would be to the liking of big cities’ dwellers tired with screaming communication of other electronic retailers always focused around discounts and low prices.

Solution.

We stepped up and suggested a man, who represents the brand’s character in a nutshell — brilliance, maturity, professionalism and entertainment. And so, Wojciech Mann — the famous music journalist, became the Woj‑Tech. Together with his partner, young and eloquent iReneusz, he impersonated the seller of Saturn shop. Since then, the waggish and intelligent duo creates the full Saturn communication — from TV and radio to outdoor and social media.

Results.

Woj tech and iReneusz have quickly became very popular among the clients, both younger and older. The brand’s image improved on all desired fields, and the recognizability of Saturn has exceeded wildest dreams. Quite indistinctive image of Saturn as the „next garish electronic retailer” has changed into brilliantly cheerful and professional brand.

Client:
Saturn
Sector:
Retail
Services:
Integrated Campaigns
Design
Production & Motion
Client Strategy
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