Żubrówka.
Ongoing support.

We provide an ongoing support and promotional events for 3 brands of CEDC portfolio.
Żubrówka.

Our cooperation started with Żubrówka Bison Grass relaunch. We are currently providing ongoing support and promotional events for 3 brands with the bison image on the bottles: Biała, Czarna, and Bison Grass.

Żubrówka.

Beauty and Beast.

When we won the tender, Żubrówka Bison Grass was associated mainly with the „apple pie” shot and its due splendour was long gone. Our challenge was to refresh its image and reach the younger consumer.

You can do something stupid on your own but together it would be stupid no to try.

We based our digital relaunch on the Żubrówka and cider mix. We joined two natures in one drink — Beauty and Beast. Then we made a series of videos with the adventures of those characters and created a space for fans to share photos and inspirations for their own drinks with Żubrówka.

The Results.

Summer adventures of Beauty and Beast were played 28 million times and we reached almost 4 million people of target group with our new communication of Żubrówka Bison Grass. Those results were achieved with a three times lower cost per point than with TV campaigns.

Beauty and Beast campaign initiated our social media support for Żubrówka Bison Grass. To reach young people, we communicate it in a light, direct and fun way. It works — single posts hit 2 million displays and the number of fans is growing.

Drinks with Żubrówka
  • 3x lower cost per point than with TV campaigns
  • 2 mln displays — the reach of single posts

Winter on grass.

During winter we miss the sun, the green and grass. But you will find all of them in the bottle of Żubrówka Bison Grass even during the worst blizzard.

With the event #WinterOnGrass, we started cooperation with Alkopoligamia.com music label and Globstory — a YouTube personality.

We organized a photo contest with a main prize in form of a trip to Puszcza Białowieska for a group of friends - the winners were chosen every week.

We noted about 800.000 post reach, and the posts in which we told the Polish fans about the bison grass — 750.000. The winter Żubrówka Bison Grass campaign was met with enthusiasm.

Żubrówka & bison grass

Żubrówka Biała and New Sounds.

Żubrówka Biała is the most popular vodka in its category. In 2017 new variants entered the market: Żubrówka Biała with a hint of juniper and with a hint of mint. We based the campaign creations on the #NewSounds format which became popular enough to reach 1,5 million reach.

Żubrówka.

In 2018 we showed a bison herd in Puszcza Białowieska to tell a story about the community and use a meaningful photo.

Żubrówka & bisons

Żubrówka Czarna.

Żubrówka Czarna is a mild vodka of premium category. Our task was to start the communication in social media and to bring the brand closer to its consumers. We achieved great results by showing three reasons to be proud of and from time to time referring to the current events. The most popular post reached over a million viewers.

Żubrówka.

When we had a right group of fans and introduced Żubrówka Czarna, we started talking about spending time with friends…

Żubrówka.

The brand recognition grew with time and we reached for bolder means of communication and installed the bottle of Żubrówka Czarna into unusual, artistic frames resulting in daring, distinctive creations.

Paintings with Żurbówka
Client:
Żubrówka
Online:
www.facebook.com/zubrowkapl/
Sector:
FMCG
Services:
Integrated Campaigns
Design
Social Storytelling
Production & Motion
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