Pepsi Summer Campaign

Creating communication and establishing a dialogue between Pepsi and Gen Z.

Brief.

Become the voice and first choice from the category for Generation Z through digital advertising spots for the vacations (CEGB market).

Challenge.

Creating sincere communication, without abrasiveness, because Zetas hate the fact that brands are constantly trying to tell them who to be and how to behave. They hate being judged, and don't accept unrealistic and silly standards. Nor do they accept an idealized world.

Solution.

We made Pepsi establish a dialogue with Gen Z. Without dimming and telling them what to do and how to do it, because their choice is to follow their own taste.

Business Unit:: K2 Create
Client:: Pepsi
Sector:: FMCG
Services:: Strategy & Creation
Gen Z communication
Digital Video

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Pepsi Summer Campaign

Brief.

Challenge.

Solution.

Clients

K2 Precise

K2 Create

Pepsi Summer Campaign

Brief.

Challenge.

Solution.

Contact

Clients

K2 Precise

K2 Create

Send us a message.