Żywiec Group has completed the tender for digital handling of Desperados brand. Having analyzed offers received from different agencies, the decision was made to continue on the cooperation with K2.
Desperados is K2 client from 2013. One of our best accomplishments is the first lottery in Poland hosted fully by messenger chatbot. The project received bronze on Mixx Awards and bronze on Innovation Ad.
The contract between parties is signed for indefinite period of time.
Żywiec Group is one of the leading beer manufacturers in Poland. It owns brands such as Heineken, Żywiec, Desperados, Warka, EB. Specjal, Tatra, Królewskie, Leżajsk, Brackie and Dziki Sad.