Fresh changes in K2 — the new chief of strategy.

K2 decided to strengthen the strategy department and appointed the new chief — Adam Samsel.
Adam Samsel

As the Strategy Director, Samsel is responsible for managing a team of specialists rendering wide range of services to the agency’s customers: from the implementation of new and development of existing brands, through consulting, to devising communication and media strategies.

Adam Samsel is not a newbie in the world of marketing, communication and media. He has 15 years of experience in this area. He worked for G7, Young&Rubicam, PZL, Leo Burnett. He created communication strategies for many brands, for instance: Procter&Gamble, Samsung, T‑Mobile, Heyah, PZU, Citibank, Tesco, Chevrolet, Danone, Kompania Piwowarska (Żubr, Dębowe) [Beer Production Plant], to name but a few. He completed such campaigns as ”Eksperci” [“Experts”] (Tesco), „Mały Głód” [“Little Hunger”] (Danio), “Pleciemy” [“Gab with me”], “LuźneGadki” [“SmallTalks”], “Jak minął dzień” [“How was your day”] (Heyah), “Zostań Legendą” [“Become a legend”] and “Pięknie Proste” [“Beautifully simple”] (Samsung).

Agencja K2. 30.09.2018.