MultiSport program is a long‑term offer of the Benefit Systems providing employees of different companies the access to sport facilities. The problem the Benefit Systems struggled with was lack on ongoing communication with the program’s users. Every person that changed an employer was treated as a new user, even if previously such person was a member of the program for many years. Furthermore, Benefit Systems had no direct channel to contact the users (apart from contacting via companies they worked in).
The client requested us to design the new website for the loyalty program targeted at MultiSport card holders. We helped Benefit Systems to create the vision and mechanics of the program and designed the website’s user interface.