MultiSport program.

We have helped to design the website of the loyalty program for MultiSport card owners.
MultiSport loyalty program

Challenge.

MultiSport program is a long‑term offer of the Benefit Systems providing employees of different companies the access to sport facilities. The problem the Benefit Systems struggled with was lack on ongoing communication with the program’s users. Every person that changed an employer was treated as a new user, even if previously such person was a member of the program for many years. Furthermore, Benefit Systems had no direct channel to contact the users (apart from contacting via companies they worked in).

The client requested us to design the new website for the loyalty program targeted at MultiSport card holders. We helped Benefit Systems to create the vision and mechanics of the program and designed the website’s user interface.

MultiSport loyalty program
MultiSport loyalty program

Solution.

We have created a new customer account on the web that makes it possible to maintain continuity of participation if the program even if the user changes an employer and acquire a new card. Users are rewarded for the length of their membership in the program: after specific number of days they get various gifts, for instance free movie tickets. When registered, the users can benefit from free‑of charge added services, such as nutritionist service, and can sign to special events. There is also a blog with „how‑to” information regarding sport and healthy diet, and the website allows to check card status or search the facility according to selected parameters.

MultiSport loyalty program
MultiSport loyalty program
MultiSport loyalty program
MultiSport loyalty program
Client:
Benefit Systems
Online:
KartaMultiSport.pl
Sector:
Entertainment
Services:
Product Strategy & Ideation
UX & Visual Design
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