Our cooperation with Play started in 2006, shortly after the company was created and was just starting its operations. We designed the first version of the main website for the newest mobile player on the Polish market, when it was known as P4 or Project 4, even before the company had a proper name and brand. We were responsible for user experience, design and development of Play.pl website for 8 years (till 2014) and we kept working on better sales and better experience for customers.
Through all these years we prepared and implemented a few larger redesigns of the website and introduced thousands of smaller improvements. We were immensely engaged in ongoing optimization of conversion, design, prototyping, strategy, user research and usability testing. All these, of course, in close cooperation with the Play team.
As a consequence, the telecom's website became the essential channel to acquire new clients and to service already existing.
Many of our user interface solutions were copied by competitors and Play's website became the benchmark for the industry in Poland.
In addition to the website we designed Play24 self-service system, some mobile applications, and many, many landing pages and promotional mini-sites for Play.
We don’t think many of you remember the Play’s main website from years 2006-2008 — We do! :) It may look funny today but the whole internet looked like that back then. It seems unbelievable, but mobile phones had resolution of 189x160 pixels and physical buttons back then...
The first version of the telecom's website, when it was still called P4, was mostly in green color. The next version was enriched in communities, blogs and users’ images gallery — things that Facebook and Instagram offer now. :) There was also a section with ringtones, wallpapers and applications, mostly for the popular Nokia phones.
Play, who began from the ground up in years 2006-2007 has now more than 14 million clients and 1/3 of market share in Poland. We are proud that we were the part of that amazing growth for 8 years.
- 8 years of cooperation.
- 5+ large redesigns.